Date: August 2022
Department: Marketing
Reports To: Director, Corporate Branding & Communication

 

THE COMPANY

Xebec is in business to accelerate the shift to a clean, low-carbon economy. Our renewable gas technology replaces carbon-emitting fossil fuels with clean energy solutions for industry, transportation, gas utilities, and waste management. The clean economy is the biggest opportunity of a lifetime. Play your part and join us!

 

THE JOB

As Product Marketing Manager reporting to the Director, Corporate Branding & Communication, you will be responsible for overseeing the creation and distribution of promotional campaigns for key products. This individual will have a keen understanding of the product’s target audience, and in-depth knowledge of relevant product features.

 

THE BENEFITS

Besides being part of a great team, you will enjoy the competitive pay and a full benefits package including medical, dental, disability, training and career advancement opportunities, a flexible schedule for work/life balance, social activities and more.

 

RESPONSIBILITIES

  • Define messaging and positioning to inform internal communications teams, external agencies, and marketing partners, to deliver effective product marketing campaigns for existing customers, prospects, and partners’ customers ;
  • Create the narratives, storylines, and materials to help prospects understand the impact Xebec can have on their business; provide sales enablement tools and collateral to customer-facing teams ;
  • Collaborate with external agencies, Sales team, Product Development and Brand team to create marketing content such as case studies, website copy, blog posts, product videos, webinars, brochure content, data sheets, social media and PR outreach to support awareness and lead generation efforts ;
  • Create compelling marketing campaigns with external agencies, leveraging digital advertising and SEO strategy for heightened conversion ;
  • Assess the effectiveness of the marketing programs that support our products on an ongoing basis, and report back to the business on required changes ;
  • Complete market analysis to develop strategic, insight-driven marketing strategy recommendations, by developing a deep understanding of our customers’ needs, the competitive landscape and overall industry trends, and apply this knowledge to our positioning and sales material ;
  • Maintain product copy both in print and online to maintain relevance ;
  • Manage budget with Brand team.

 

REQUIREMENTS AND QUALIFICATIONS

The following qualifications are the minimum requirements necessary to successfully perform this role. However, any equivalent combination of experience, education and training which provides the necessary knowledge, skills and abilities would be acceptable:
Engineer in automation, electrical, computer, software or any other equivalent training;

  • Post-secondary degree in marketing, business, communications, or related field is required ;
  • 5+ years’ experience in a product marketing role, with 2+ years in B2B marketing ;
  • Exceptional experience in developing customer-facing marketing campaigns, messaging, and market positioning across multiple mediums ;
  • Superior creative strategy and problem solving, critical thinking, and analytical skills ;
  • Exemplary, and proven, project management experience with the ability to schedule and manage projects ;
  • Exceptional marketing campaign skills ;
  • Excellent oral and written communication skills in English. French an asset, but not required ;
  • Ability to operate autonomously in a fast-paced, changing environment ;
  • Ability to interact with executives and support senior management ;
  • Ability to analyze relevant information and make informed decisions ;
  • Technical writing an asset ;
  • Previous experience in manufacturing or capital equipment marketing an asset ;
  • Knowledge of CRM systems an asset.

 

Xebec Adsorption Inc. values, respects, and builds on the differences and skills of its employees from all walks of life. We will consider all qualified applications.
Only selected candidates will be contacted.
We respectfully ask agencies not to contact us or send us unsolicited applications.

 

Send your resume to: [email protected]
Xebec Adsorption Inc., 730 Boul. Industriel, Blainville, PQ, J7C 3V4 / +1 450 979 8700